Ladder Club - Leigh on Sea - September 27 & 28 2012
Letter to Lynn Tait of The Lynn Tait Gallery whose brainchild is The Ladder Club, set up by Lynn to help new greeting card publishers.
Dear Lynn
I
had such a wonderful time at the ladder club seminar and took away such
valuable information that I thought I would write to you straight away to say a
BIG THANK YOU. As a second time laddette, it was even better for me than last
year - mostly because last year I hardly knew anyone but this time, walking
into the bar on the Thursday evening for the pre dinner drink, I immediately
saw other ladder club members that I had got to know last year and others
that I met at PG Live. The general consensus was how fast the year had gone
and, as most of us launched our fledgling publishing companies at PG Live, a
mere four months ago, how far in that short time we had come.
It
was with great excitement that I woke up on the Friday, eager for all the
nuggets of information and wisdom that would be coming my way. And I wasn't
disappointed. As you know, initially I was worried that, with the same speakers
as last year, there may be repetition. Well, there was a tiny bit, but
the bit there was was well worth hearing again. Claire and Karen of Paper Salad
entertained and frightened me in equal measure, by giving a realistic and white
knuckle account of what it is like to land a major retailer. Jeremy Corner from
Blue Eyed Sun reiterated his famous SMART goals which was really useful
and seemed even more relevant to my business this year. Particularly, as the
Specific part of it was to increase turnover from 10K to 100K! Imagining
my ideal day/week and ensuring a work/life balance is a valuable exercise and
one that does no harm to air again. I love the "looking back from
perfect" and making sure the main thing you like and enjoy doing is the
main thing you actually do. Jeremy is just so brilliant at getting down
to the nitty gritty of running a business and what makes it a success and his
pearls of wisdom kept on coming; I really could sit and listen to him all day..
But move on we did. I am so glad Soula Zavacopoulos from The London Studio
overcame her nerves as she gave such a useful and thought provoking talk on social
media, and was full of useful tips for increasing our brand awareness and
getting ourselves known in all the right place - advice which I intend to put
into practise asap. The usual suspects were there with their advice and help
with printing and paper and having Jakki and Warren from Progressive Greetings
and Sharon from the GCA just completes this circle of fine people.
Without
any exaggeration, being at the Ladder Club feels like being a member of a close
and loving family and we all have you to thank for that. You are quick to
praise everyone else, Pauline and Trudi for their hard work, undeniable, Bob
Short from The Imaging Centre and Steve Summers from Sherwood Press for their
support and help, Mark and Janet from GF Smith for their generosity, again all
undeniable, but it is you who have brought this all together and without you
the whole shebang would not happen. You are a star! and in my view the matriach
of the greeting card industry.
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